In order to sell spirit wear, you must have garments that look and feel good and custom designs that are appealing. You can’t have spirit wear without a custom design, so it is one of the most important aspects of a fundraiser or bulk buy. A custom design is any logo that is created for a specific group of customers. But not all custom designs are equal, so make sure yours is as good as it can be! So what are the qualities of a good custom design? The thing to keep in mind is that the creation of logos is part art and part science. Yes, you want something one of a kind that catches your eye. But at the same time, you can’t lose sight of the end goal, which is making sales and outfitting schools or youth sports teams with spirit wear they’ll love. If the custom design isn’t appealing to them, it isn’t doing its job. Marketing know-how plays a role in the creation of custom designs. It’s important that you work with a spirit wear company that knows what it takes to attract customers. The preferred custom designs depend on demographics. There are differences in what various groups (boys & girls, elementary students & middle school students, etc.) find appealing. In order to make the most sales, you need a custom design that looks good to the majority of your target market. It’s common for spirit wear custom designs to use school colors and the mascot, but there are different ways they can be displayed. Typically, younger age groups like fun designs that use childish fonts and friendly, cartoonish mascots. Older age groups, and especially teams, gravitate toward traditional or sleek fonts and logos. Here at Win-Win, we have worked with a bunch of schools, teams and organizations over the years. That means we’ve created dozens and dozens of custom designs. We also have a strong marketing background, so we believe we have the best designs in the industry! Take a look at some of our work by visiting our Pinterest page. Like what you see? We can create a great-looking custom design for your spirit wear when you work with us for an Easy Sell Program or Bulk Buy. For more information, contact us at 1-877-6-WINWIN (694-6946) or submit a free proposal.