Custom designs are at the heart of every spirit wear fundraiser. It’s the fun, artistic part of the program, and it’s what grabs everyone’s attention. With that in mind, one of the most important things to do when setting up your program is to make sure your custom design is the right fit. Use these spirit wear custom design tips to help reach your sales goals: Spirit wear promotes unity and pride in the school or team. It’s important that your custom design celebrates their identity by featuring the school or team colors and mascot. It can be tempting to try something completely outside of the box like using a flashy color, but then you lose the identity. That’s not something most customers find appealing. If you really want to go unique with your colors, do it with the garments themselves, not the custom design. It’s important to consider your target market when getting a custom design. Different people like different things. Your goal should be to please the most customers possible. That’s where you’ve got to put your marketing hat on and think about the demographics of your customers. The custom designs adults like may vary from those that kids like. The same goes for when you compare boys and girls. Keep this in mind when making decisions. For example, if your main target is elementary schoolers, aim for a custom design that is more on the childish side with a fun font and a friendly looking mascot. If your customers are middle school athletes and fans, stick with more a traditional font and mascot. Because your custom design plays a large role in the success of your spirit wear program, you don’t want to take it lightly. You want to make sure you get something that fits perfectly, but that can sometimes be difficult. Don’t worry; Win-Win is here to help! We’ve been carrying out spirit wear programs for years and have proven marketing knowledge, design skills and a record of success. Allow us to spark some creativity by showing you what we can do. Look at these custom designs on our Pinterest page. We’d put them up against any other designs in the industry. Hopefully, you’ll find these tips helpful as you get ready for your spirit wear fundraiser. For more information or to begin a program with us, call 1-877-6-WINWIN (694-6946) or fill out and submit a free proposal.