In order for spirit wear fundraisers to succeed, they need to be promoted. It seems obvious, but this aspect of the process sometimes gets overlooked — or at least isn’t executed as well as it should be. We don’t want your sales to suffer, so here are some tips that you can use to promote spirit wear sales.
Hand out order forms
This is obvious, but we’ve got to start somewhere, right? People can’t buy if they don’t have the order form. When you receive your order forms, don’t just leave them in the school office and assume teachers and students will come to get them. Make sure each classroom has order forms, explain to the teachers exactly how the spirit wear program works and have them set aside time to give the forms to the students. You can put extra order forms in the office in case teachers or students need more. And don’t forget about deadlines! It’s important that everyone knows when they need to return their order forms.
Put up signage
There are all kinds of ways to advertise your spirit wear fundraiser at the school. You can start by hanging up colorful posters that show an example of the spirit wear and list the deadline date. Win-Win will even provide you with posters as part of our Easy Sell Spirit Wear Program
! Put them in all of the busy areas like the cafeteria, office and bulletin boards. Many schools also have outdoor message signs. That’s another great way to inform the students and parents when they are on school grounds.
Post in announcements & newsletters
Have the details of your spirit wear program read over the intercom during the morning announcements. Or if your school distributes paper announcements to teachers, include a summary there so teachers can read it to the students. Student and parent newsletters also will help spread the word quickly.
If you have an online spirit wear store (like you get with Win-Win
), post that link where people can easily find it. Good locations are the school and PTO/PTA websites, e-newsletters and on social media sites like Facebook, Pinterest and Twitter. Win-Win helps you do the work by providing you with an e-link and by posting a listing on our Facebook page so your customers can share it with all of their family and friends.
Let us help you
If you work with us, we’ll make it really easy for you! We believe in doing the work so you don’t have to. We’ll make it simple for you to promote spirit wear sales by providing you with an Easy Sell Checklist that will keep you on track and ensure your spirit wear program hits its full potential. If you’d like to learn more, check out our website