One of the most popular ways to promote and sustain school pride is with spirit wear or spirit merchandise. The combination of the school logo and colors helps to unify the school and build a strong community atmosphere. With that in mind, it’s important that your custom designs properly represent your school. Here are some things to consider when deciding on custom designs for your spirit wear: First, work with a spirit wear company that has a proven design department and the ability to create truly unique designs. Under certain situations, plugging a school name and/or logo into a template might be acceptable. But if you do that, are you really celebrating the unique style of your school? It’s much better to work with a company that really gets to know you and your school and is willing to think outside the box to develop custom designs that fit perfectly. Another thing to think about is your target market. Who will be purchasing the spirit wear during your fundraiser? Your custom designs need to appeal to your customers and make them want to participate in your spirit wear program. That means you need to consider things like the age and gender of your market and the purpose of your fundraiser. Younger audiences like elementary school students will be drawn to logos that are fun, colorful and light-hearted. Middle schoolers or youth sports teams will be more attracted to logos that give off a more fierce or powerful vibe. Your sales will be better if your spirit wear features the right custom designs. Here at Win-Win, we’ve been working in spirit wear for years, and that means we’ve done hundreds of custom designs. Click here to see some of our designs, or check us out on Pinterest. We recently uploaded a bunch of new designs and love showing them off. Pin them for future reference and share them with your friends! If you want to see what we can come up with for your school, fill out a free proposal or give us a call at 1-877-6-WINWIN (694-6946). We can get you started with a spirit wear program that makes it easy for you to make money, and you’ll rest easy knowing we’ll create custom designs your customers will love!