What makes spirit wear special? The custom designs of course! Without them, you’ve got just another T-shirt. If you’re a fundraising committee member, the easier it is to sell something the better. You don’t always get that luxury, but a spirit wear fundraiser is as close as you can get. Garments with well-crafted custom designs almost sell themselves! People love being able to customize things because they want to be unique and stand out from the crowd. But that doesn’t mean custom designs can be thrown together with little thought and generate positive results. There needs to be some science to go along with the style. In the case of spirit wear, the custom designs need to appeal to the target market. That means you and your spirit wear company need to have a good understanding of what your customers will want. There are some common trends out there. For example, elementary schoolers like designs that are fun and light-hearted. If you want to sell to a primarily elementary market, you’ll likely want to use a logo that portrays the school mascot in a friendly manner, like a cartoon. For older age groups or youth sports teams, designs tend to depict mascots as stronger, fiercer beings. Designs are less cartoonish because you’re dealing with a more mature group. Spirit wear can build school pride and a community atmosphere. So even though there are no limits to what you can do with your custom designs, it’s best to get designs that contain a combination of the school colors, name and mascot. You want your spirit wear to represent your school the right way and portray the right image. Here at Win-Win, we’ve developed hundreds of custom designs over the years. Not only that, our team has marketing expertise that allows us to make selling easy for you. We’ll be able to give you a good idea of what kinds of custom designs will work best for your program, and our designers will be able to bring the concepts to life. See some of our creations here or on Pinterest. Interested in finding out what we can do for you? It’s easy! Simply give us a call at 1-877-6-WINWIN (694-6946) or fill out a free proposal form.