One of the common topics of discussion between fundraising organizations and spirit wear companies is the custom design. It is an important discussion because the logo is what makes spirit wear unique and attracts customers. Fundraising groups want to know what the company can and can’t do before deciding if they want to proceed with the program. At Win-Win, your custom design options are divided into three categories, and we’ll provide a summary of each in this post.
Use an Existing Logo
Sometimes, schools or youth sports teams already have a logo file that they like and want to use. In other situations, the school may have a rule that a certain logo must be used on any items, and variations are not allowed. In either case, that’s perfectly ok with us! We can use your existing artwork and set it up to decorate the spirit wear garments. For multicolor line art, text or logos, vector art created in Illustrator or CorelDRAW is preferred. Files created in Quark Express, Microsoft Word, PowerPoint and Publisher do not work for screen printing. Neither do JPEGs, picture files (.pcs), Windows Bitmap files (.bmp) and GIFs. However, if one of those options is the only file available, you can submit it, and our design team will replicate the artwork as closely as possible in a usable format.
Modify an Existing Logo
The second of your custom design options is to have us use an existing logo as a starting point and then modify it to meet your needs. We can either modify a custom design you supply, or you can look through our design library
and find something you like. We can then update it to include your school name, mascot and colors so that it becomes uniquely yours! This is a popular option for many of our clients because they know they want something different than the existing school logo. They just need some help sparking their creativity.
Create a Logo from Scratch
The final option is to start completely from scratch. If you have someone really creative on your committee that can supply us with a concept or explain the idea in detail, we can bring it to life! Or, you can trust our talented graphic designers if you just don’t know where to begin. They’ve created hundreds of custom designs and can provide you with a starting point. You can then provide feedback so that we fine-tune the art until you’re happy with it. However, keep in mind that this is the most time-consuming option. If you’re on a tight deadline, there won’t be a lot of wiggle room for extensive changes.
Which of the Custom Design Options Appeals to You?
PTOs and PTAs are still enjoying the benefits of putting on spirit wear fundraisers. There’s still time to join in on the fun! Our Easy Sell Spirit Wear Program
puts most of the work in our hands and the money in yours! You can’t go wrong with any of our three custom design options. Trust us, your program is bound to be a success. To learn more, call 1-877-6-WINWIN (694-6946) or submit a free proposal