Have you ever been shopping and seen something that looked so good you just had to have it? That is the same reaction you want to get this fundraising season. If you do a spirit wear fundraiser, one of the most important factors to consider is the logo. It’s the thing that makes the garments unique and represents the school or team. If you want to maximize your fundraising profits, you need items with the best custom designs.
New & Cool
With fundraisers, particularly spirit wear programs, it’s important that the products being offered are one-of-a-kind. People like to have things that are new and exciting, not things that they’ve seen before. Your spirit wear’s custom designs should bring a fresh spin to the school or team. Don’t recycle old designs, and don’t settle for “template” designs that look similar to existing designs with just slight differences. Make sure your spirit wear company provides you with something completely different and cool!
Cater to Your Market
The definition of a “cool” design will vary depending on your market. You may think a logo looks great, but your customers may not. Additionally, certain segments of your target market may like the look of a certain kind of design, while other segments aren’t as big of fans. In order to make the most sales, it’s important that your custom design is appealing to as many people as possible.
In order to do that, you’ve got to think about your potential customers and determine the demographics of the majority. Smart planning will lead to increased profits! For example, if most of your spirit wear will go to girls, your logo can include colors like pink and purple. However, if there are a lot of boys in your target market, you’ll probably want to go a different route. If kids are your primary market segment, you can utilize a fun-looking mascot picture and childish fonts, but that won’t work as well with older age groups.
Bring Your Custom Designs to Life
It’s one thing for a spirit wear company to produce a digital image of a logo. It’s another for them to make the design a reality on actual garments. Research is important to make sure your fundraising partner has the capabilities to produce good-looking garments, whether it’s with screen printing, embroidery or another method. Remember to have the spirit wear company provide an overview of their equipment and their decorating process. You’ll want designs that look good and are durable to stand up to wear and tear and washing.
Take a Look at Win-Win’s Designs
We believe we have the best custom designs in the industry! Decide for yourself by scrolling through the many designs we have on our Pinterest page
. We’ve designed for all kinds of clients: elementary schools, middle schools, high schools, youth sports teams and more. We’ll make sure we provide you with something that will make your spirit wear program a hit! To learn more, call 1-877-6-WINWIN (694-6946) or submit a free proposal